Tuesday, November 16, 2010

Here’s some honest feedback

Are books dead? I say no.

Are book publishers dead? That’s a tougher question.

Is literacy dead at book publishers? Apparently so.

At least it lies whimpering in the gutter at McGraw-Hill Ryerson, according to an email notice of a survey conducted by the venerable Canadian company in October 2010. The message I received announced:

This customer survey has been designed to help McGraw-Hill Ryerson refine our skills and knowledge in order to offer you the best customer experience possible.
Our shared purpose is to be the leading learning solutions provider source:
- dedicated to excellence
- recognized for our collaborative learning solutions
- enabling instructor’s to provide the best learning experience possible for their students.

We ask for your honest feedback.

OK, here's some.

Please translate into English: "the leading learning solutions provider source."

Please learn to use apostrophes properly: "instructor’s."

Then you can ask me to fill out a survey. Or to buy a book. Preferably one written in proper English.


  1. I recently had to explain what a verb is to someone. I almost cried.

  2. Don't be so hard on them Duncan - they never took CreComm!

  3. Joanne Hewat, Director of Sales, Higher Education, McGraw-Hill Ryerson Ltd., sends this update:

    "Thank you for taking the time to participate in our 2010 Instructor Survey.
    We were pleased to see the passion that you share for providing your students with the best learning experience possible. Our goal is to continuously improve our solutions and offerings to help meet your changing needs, so your feedback is truly appreciated."